Graphic design in Calvià, Mallorca.
For Fundación Calvià I designed a proposal for a logo, slogan and brochure to attract tourism to the municipality, condensing the values of a very diverse territory into a single image: coast, mountain and countryside. For Crew Bar, tucked away in Port Adriano, one of Mallorca's most exclusive marinas, I designed the identity of a sailor's tavern built for yacht crews.
Real projects done in Calvià for real.
Two Calvià projects that couldn't be more different.
A whole municipality in one symbol
The proposal for Fundación Calvià had to work as a tourism hook for a territory with coast, mountain and countryside. The logo is a flower, and each petal hides a reference to one of those landscapes. The colours are muted and each has its reason: orange for the sand and the marès stone, red for the mountains and flowers, green for the turquoise water and the fields. I split the name over two lines to keep the whole thing compact, and paired it with a slogan in a light weight of the typeface, so logo and slogan read together without competing.
A sailor's tavern in Port Adriano
Crew Bar sits in one of Mallorca's most exclusive marinas, but it isn't aimed at the luxury tourism that frequents it. It's for yacht crews and for anyone wanting to escape that atmosphere. That's why the identity deliberately goes against its surroundings: muted bluish and greenish greys, an industrial feel and a logo that balances modernity with the look of an old-fashioned harbour tavern. I then designed the graphic pieces to make it known within the marina itself.
A brand that holds up at any size
Both projects share one demand: the brand has to work across very different formats. The Calvià lockup was designed to go from the information brochure to the municipality's signage, and that's decided while drawing the logo, not afterwards. I approach any business the same way today: a logo starts at €600 and single pieces, such as a flyer or a poster, from €60, always with a fixed quote before we begin. I work from Palma and almost everything is handled by phone and email; if you'd rather meet, I see clients by appointment at Homey Group Mallorca, Carrer de Miquel dels Sants Oliver, 7A.
Calvià is coast, mountain and countryside all at once, and also contrasts: a whole municipality to promote and a bar hidden in the island's most exclusive marina. Every brand here has to speak to a very different audience.
5.0 on Google, 113 reviews.
“Wenn Sie auf der Insel Mallorca einen Grafikdesigner suchen, sind Sie bei Jorge an der richtigen Adresse!!! Jorge hat sofort auf meine Anfrage reagiert und im weiteren Verlauf unser Logo, Visitenkarten und Flyer in Perfektion zu einem fairen Preis geliefert! Fünf Sterne sind nicht genug!”
Dirk Merkel· Google“Jorge es un excelente profesional. Si estas buscando tener unas tarjetas de presentación con elegancia y calidad, Jorge es la respuesta! Muchas gracias por estar en cada detalle y acompañarme a hacer la mejor decisión, ha sido un placer encontrarte en el momento justo!!!”
Valentina Lopez· Google“La otra noche estaba buscando por internet un diseñador gráfico para que rediseñara el logo de mi empresa de fugas de agua, por casualidad encontré a Jorge y cuando me metí en el portfolio , me levanté de la silla y le dije a mi pareja….creo que ya tengo al diseñador que buscaba, Jorge es una apuesta segura, me ha rediseñado el logo dándole una cara nueva, me ha hecho también el flayer y las tarjetas, estoy muy agradecido…sin duda te voy a recomendar!!!”
Sebas roser· GoogleQuestions about graphic design in Calvià.
My business is in a luxury area, but my customers aren't tourists. How does the brand reflect that?
By designing for the people who actually walk through the door, even if the surroundings suggest otherwise. That's what happened with Crew Bar in Port Adriano: surrounded by high-end yachts, its audience was the crews, so the identity looks more like a sailor's tavern than a yacht club. Before proposing anything I ask who your real customer is and what they're looking for when they choose you.
Do you design a logo with a slogan to promote an area or a municipality?
Yes. The proposal for Fundación Calvià included a logo, a slogan and a brochure, conceived as a single piece. When there's a slogan I design it alongside the logo from the start, so the lockup can be used whole or separately without losing strength, and I prepare colour, reversed and standalone symbol versions.
I already have a logo. Can I hire you just for a brochure for my business in Calvià?
Of course. I start from your logo and colours and lay out the brochure so it fits with what you already use. The price depends mainly on the number of pages and how many languages it includes, and you get a fixed quote before we start. At the end I hand over a file ready for whichever printer you choose.
Have a project in Calvià?
For any query, write to me and I'll get back to you as soon as possible.