Graphic design in Santanyí, Mallorca.
In Santanyí I've designed the identity of a family construction company with over 50 years of history, of a sports centre devoted to traditional karate, and of several homes and developments in the southeast for Mallorca Heritage, Maberty and Bonet Moreno. These are six real projects, and each one has its full case study below.
Real projects done in Santanyí for real.
The kind of work that comes to me from Santanyí, and how I approach it.
Homes and developments with a name of their own
Most of my work in Santanyí is branding for property: a house or a development that needs a name, a logo and sales material to match. For Mallorca Heritage I created the identity for 6 of the 14 homes in Proyecto Santanyí and for Mar i Cel · Breathe, nine homes in Cala Figuera, with its dossier and a book of sensations written for future owners. For Maberty I designed Lighthouse, a chalet in Cala Santanyí overlooking the beach, with folders, presentation cards and a book. And for Bonet Moreno, the brand for Sa Marina, a detached house expressed through organic lines and sand tones.
The landscape as a starting point, not decoration
In the southeast it's easy to end up with a postcard logo. I'd rather pick a single feature of the place and simplify it until it works on a small business card. For Es Pontàs Edificaciones, a family construction company with more than five decades in the trade, the symbol is a split 'o': the natural arch of Es Pontàs above, its reflection in the sea below. For Lighthouse it's a lighthouse reduced to a few lines on pastel blue, and in Proyecto Santanyí the whites and stone tones recall the marès of the village houses. Not everything comes from the landscape, though: for Chishi Studio, a traditional karate centre, the logo is two crossed Chishi, the tool used to train Hojo Undo.
When the brand needs a website too
Some Santanyí projects didn't stop at print. Lighthouse has its own website for exploring the chalet through images and detailed descriptions. Chishi Studio sells its iron training tool with interchangeable weights through an online shop I also designed. And Proyecto Santanyí has its own section on the Mallorca Heritage website, plus a book on the village's history in print and flipbook versions. If your project will need both a brand and a website, it makes sense for them to come from the same hands: the site then starts with the typography and colours already decided.
Working in Santanyí means knowing its landscape closely: the Es Pontàs arch, the coves of the southeast, the stone houses. Every project I do here starts from that real sense of place, not a generic template.
5.0 on Google, 113 reviews.
“Wenn Sie auf der Insel Mallorca einen Grafikdesigner suchen, sind Sie bei Jorge an der richtigen Adresse!!! Jorge hat sofort auf meine Anfrage reagiert und im weiteren Verlauf unser Logo, Visitenkarten und Flyer in Perfektion zu einem fairen Preis geliefert! Fünf Sterne sind nicht genug!”
Dirk Merkel· Google“Jorge es un excelente profesional. Si estas buscando tener unas tarjetas de presentación con elegancia y calidad, Jorge es la respuesta! Muchas gracias por estar en cada detalle y acompañarme a hacer la mejor decisión, ha sido un placer encontrarte en el momento justo!!!”
Valentina Lopez· Google“La otra noche estaba buscando por internet un diseñador gráfico para que rediseñara el logo de mi empresa de fugas de agua, por casualidad encontré a Jorge y cuando me metí en el portfolio , me levanté de la silla y le dije a mi pareja….creo que ya tengo al diseñador que buscaba, Jorge es una apuesta segura, me ha rediseñado el logo dándole una cara nueva, me ha hecho también el flayer y las tarjetas, estoy muy agradecido…sin duda te voy a recomendar!!!”
Sebas roser· GoogleQuestions about graphic design in Santanyí.
Can you design a logo inspired by a cove or landscape in Santanyí without it looking like a souvenir?
Yes, and that's always what I aim for. It works better to choose one element and simplify it a lot: the Es Pontàs arch fits inside a letter and the Lighthouse beacon in a handful of lines. Before drawing anything I ask what you want people to feel when they see the brand, because selling a home isn't the same as presenting a company with 50 years of history. A logo starts at €600.
My business is in Santanyí. Do I have to come to Palma to work with you?
There's no need. We do the briefing by phone, and proposals, revisions and final files go by email, so almost the whole project can run remotely. If you'd like to see print proofs or paper samples in person, I meet clients by appointment at Homey Group Mallorca (Carrer de Miquel dels Sants Oliver, 7A, 07011 Palma). My studio is at Carrer Fra Lluís Jaume Vallespir, 39A, also in Palma.
Can you create the brand and the website for a home that's for sale?
Yes. For Lighthouse I did both for Maberty: first the identity and the printed pieces to present the chalet, then a website so anyone interested could get to know it calmly before visiting. If the home already has a brand, I can also start from it and design just the website or just the dossier.
Have a project in Santanyí?
For any query, write to me and I'll get back to you as soon as possible.