Ideas on design and branding in Mallorca.
Practical notes on branding, graphic design and web development, written from my day-to-day designing brands and websites for businesses in Mallorca.
Google's AI Overviews and why your website's structure matters more than ever
Google's AI-generated answers now appear in one out of every four searches in the United States, and they're redistributing clicks in a different way. I go through the real data and what a website needs to have for Google to use it as a source.
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how Brands Are Evolving in the Age of Personalization and AI
2025 branding no longer relies on just a good logo: brands are after real emotional connection and use artificial intelligence to personalize experiences. I go through the trends I'm seeing most in my projects, from dynamic branding to microcommunities.
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Benefits of using WordPress for your website
WordPress powers more than 40% of the websites on the Internet, and that's no accident. I go through why it's still my default choice for many projects: ease of management, flexibility, SEO and a huge community behind it.
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5 reasons to build your website on WordPress in Mallorca
For most of my clients in Mallorca, WordPress is still the most practical option for building a website: multilingual, with good local SEO, integrated bookings and room to grow. Here are the five reasons I recommend it.
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Branding: the art of creating memorable brands in Mallorca
Branding is much more than a logo: it's the promise you make to your customers and the reason they choose you and not the business next door. I explain why it makes the difference in Mallorca and how to start building it.
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The impact of graphic design on your business's visual communication in Mallorca
Graphic design isn't just aesthetics: it's what connects your brand with the customer and makes it recognizable in a market as competitive as Mallorca's. I explain what it really contributes and how it shows in a business's day-to-day.
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