Ideas on design and branding in Mallorca.

Practical notes on branding, graphic design and web development, written from my day-to-day designing brands and websites for businesses in Mallorca.

All Branding Web development Graphic design

Web developmentSeptember 20, 2026By Jorge Aleix

Google's AI Overviews and why your website's structure matters more than ever

Google's AI-generated answers now appear in one out of every four searches in the United States, and they're redistributing clicks in a different way. I go through the real data and what a website needs to have for Google to use it as a source.

Web developmentAugust 9, 2026By Jorge Aleix

Benefits of using WordPress for your website

WordPress powers more than 40% of the websites on the Internet, and that's no accident. I go through why it's still my default choice for many projects: ease of management, flexibility, SEO and a huge community behind it.

Web developmentJuly 19, 2026By Jorge Aleix

Key processes in web development: from idea to launch

Designing a good-looking website isn't enough: you need a clear process, from initial research to maintenance after launch. I explain the five phases I go through in every web development project.

Web developmentJune 28, 2026By Jorge Aleix

The power of creativity and custom design for websites in Mallorca

In a market as competitive as Mallorca's, a generic website goes unnoticed. I explain why custom design (tailored to the brand, not to a template) makes the difference for a local business.

Web developmentMay 17, 2026By Jorge Aleix

The importance of responsive design for businesses in Mallorca

I explain why mobile-friendly web design is no longer optional, especially on an island where most visitors look up information on the go, from their phones.

Web developmentApril 5, 2026By Jorge Aleix

5 reasons to build your website on WordPress in Mallorca

For most of my clients in Mallorca, WordPress is still the most practical option for building a website: multilingual, with good local SEO, integrated bookings and room to grow. Here are the five reasons I recommend it.

Web developmentDecember 21, 2025By Jorge Aleix

Web design trends in 2025: how to apply them to businesses in Mallorca

I go through 2025's web design trends (minimalism, visual sustainability, interactivity, load speed) and how a business in Mallorca can apply them in practice.

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