Ideas on design and branding in Mallorca.
Practical notes on branding, graphic design and web development, written from my day-to-day designing brands and websites for businesses in Mallorca.
Google Pics: qué cambia en los gráficos de tu negocio
Google ya tiene su propio editor de imágenes con IA dentro de Docs y Slides, y muchos lo presentan como la competencia de Canva. Repaso qué hace de verdad, qué puede ahorrarle a un negocio pequeño y dónde sigo viendo problemas.
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La IA ya dibuja vectores: qué cambia al diseñar un logo
CorelDRAW acaba de incorporar la generación de vectores con IA, algo que Illustrator ya tenía. Repaso qué hacen de verdad estas herramientas, qué siguen sin resolver en un logotipo y el problema legal que casi nadie tiene en cuenta.
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how Brands Are Evolving in the Age of Personalization and AI
2025 branding no longer relies on just a good logo: brands are after real emotional connection and use artificial intelligence to personalize experiences. I go through the trends I'm seeing most in my projects, from dynamic branding to microcommunities.
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Branding: the art of creating memorable brands in Mallorca
Branding is much more than a logo: it's the promise you make to your customers and the reason they choose you and not the business next door. I explain why it makes the difference in Mallorca and how to start building it.
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Let's talk aboutyour project?
For any query, write to me and I'll get back to you as soon as possible.