Ideas on design and branding in Mallorca.

Practical notes on branding, graphic design and web development, written from my day-to-day designing brands and websites for businesses in Mallorca.

All Branding Web development Graphic design

BrandingAugust 30, 2026By Jorge Aleix

how Brands Are Evolving in the Age of Personalization and AI

2025 branding no longer relies on just a good logo: brands are after real emotional connection and use artificial intelligence to personalize experiences. I go through the trends I'm seeing most in my projects, from dynamic branding to microcommunities.

BrandingJune 7, 2026By Jorge Aleix

How to use typography to communicate your brand's personality in Mallorca

Typography is one of those brand decisions that gets overlooked yet changes how people perceive you. Three practical tips for choosing the right font, with examples from businesses in Mallorca.

BrandingApril 26, 2026By Jorge Aleix

How to build a successful branding strategy in Mallorca's tourism sector

How to build a tourism brand in Mallorca that doesn't rely on clichés: value proposition, emotional connection and local culture, with examples applied to businesses on the island.

BrandingMarch 15, 2026By Jorge Aleix

Color psychology in graphic design: how to choose your brand's colors in Mallorca

How to choose your brand's color palette in Mallorca based on color psychology: emotional impact, the island's cultural meanings and practical tips.

BrandingFebruary 22, 2026By Jorge Aleix

How to create a logo that is the soul of your brand in Mallorca

What really makes a logo work for a brand in Mallorca: simplicity, cultural relevance, versatility and the concrete steps to arrive at a memorable design.

BrandingFebruary 1, 2026By Jorge Aleix

Branding: the art of creating memorable brands in Mallorca

Branding is much more than a logo: it's the promise you make to your customers and the reason they choose you and not the business next door. I explain why it makes the difference in Mallorca and how to start building it.

BrandingJanuary 11, 2026By Jorge Aleix

Corporate identity: beyond the logo

Corporate identity goes far beyond the logo: it's the colors, the typography, the materials and the story your business tells. I go through the elements that make a brand in Mallorca feel coherent and memorable.

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