A handcrafted identity for a development inspired by 'meraki'.
Mar i Cel · Breathe, Mallorca Heritage
I designed the corporate identity, the dossier and the sensations book for the Mar i Cel · Breathe project by Mallorca Heritage: a development of nine homes in Cala Figuera, Santanyí, promoted by Gestión de Suelos Terciarios.
Meraki: pouring your soul into what you do, even into a development of nine homes.
Colour and identity.
Soft dove grey and natural beige tones, in line with the handcrafted, simple concept that defines the project.
The symbol, a wave contained within a circle, sums up the link between sea and sky that gives the project its name, supported by a light, minimalist typeface that conveys calm and authenticity.
The concept of 'meraki' brought to paper
I developed a project dossier that carries the concept of 'meraki', the handmade and the authentic, onto every page, with a sober, natural aesthetic accompanying the information.
A sensations book to convey the project
I also designed a sensations book meant to bring future owners closer to the development's handcrafted, serene character, beyond the technical data.
Mar i Cel has a coherent, handcrafted identity to communicate the development's unique character to future owners.
This project is part of my brand identity services.
