An organic identity for sustainable gardening in Sóller.
Arbona · Landscaping, sustainable gardening
Arbona is a Mallorcan company based in Sóller dedicated to designing and maintaining gardens with respect for the environment, using electric machinery. I designed their corporate identity to match that way of working.
Sustainable gardening needs a brand that breathes nature too.
Colour and identity.
Earthy brown background combined with small colour accents (coral, turquoise and ochre) that bring an organic, handcrafted touch to the whole, resolved in white for the logotype.
The initial 'A' becomes the brand's central element, from which a small illustrated branch grows, representing work with gardens and green spaces and giving a handmade touch to an otherwise sober typeface.
A branch that humanises the brand
The small coloured branch growing from the 'A' breaks the sobriety of the typeface and brings an organic, handmade touch, in keeping with Arbona's landscaping work.
Applied to stationery and brand communication
I carried the earthy palette and colour accents over to Arbona's stationery and communication materials, keeping visual coherence across every application.
Arbona now has an organic identity, consistent with its commitment to sustainable gardening.
This project is part of my brand identity services.
