A clear, trustworthy identity for the healthcare sector.
Clínicas Mallorca
I designed the corporate identity for Clínicas Mallorca, aiming for a clean, trustworthy image that conveyed warmth and professionalism in the healthcare field.
In healthcare, trust starts with a clear image.
Colour and identity.
Soft blue and coral on a white background, combined with blurred photography of clinical interiors that brings warmth without losing the sector's sobriety.
The symbol interlaces a medical cross with overlapping geometric shapes in blue and coral, resolving the idea of care and medical precision into a simple, recognisable icon.
A cross that sums up care and precision
The symbol overlaps two geometric shapes in blue and coral on the medical cross, conveying at a glance the idea of care and precision that defines the brand.
Applied to signage and brand communication
I carried the identity over to Clínicas Mallorca's signage and communication materials, keeping the same sense of calm and trust in every application.
Clínicas Mallorca now has a clear, trustworthy identity, consistent with its work in the healthcare sector.
This project is part of my brand identity services.
