A floral logotype for a new development beside Es Trenc.
Adelfas de Es Trenc · Urnova Investment Group
Adelfas de Es Trenc is the new residential development by Urnova Investment Group located in Sa Ràpita, near Es Trenc beach. I designed this project's logotype from the oleander flower that gives it its name.
The name of a flower, turned into the seal of a development.
Colour and identity.
Soft, plant-toned hues that recall the oleander flower, in tune with the natural setting of Sa Ràpita and Es Trenc.
The logotype is built on the flower's own name, with a delicate stroke that evokes its petals and conveys the calm, residential character of the development.
A symbol inspired by the flower
I started from the oleander flower itself to build a simple, recognizable symbol that could serve as a mark of identity for Urnova Investment Group's development.
Coherence with the Sa Ràpita setting
I made sure the palette and tone of the logotype fit the natural setting of Sa Ràpita and Es Trenc, in keeping with the project's calm, residential character.
Adelfas de Es Trenc now has its own logotype identifying this new Urnova Investment Group development in Sa Ràpita.
This project is part of my brand identity services.
