A rebrand with a nautical air for the coast of El Arenal.
AyA Hotel · El Arenal
Corporate identity proposal for AyA Hotel, in El Arenal. The rebranding project had to convey modernity without giving up the nautical touches proper to its seafront location.
Modernity with a nautical accent, right on the beach.
Colour and identity.
Blues and whites that recall the sea and the coast of El Arenal directly, combined with warm accents that bring hotel-like warmth to the proposal.
I designed a contemporary logotype that weaves in nods to the nautical world without falling into tourist cliché, aiming for a balance between the modernity the hotel wanted and the coastal character of its location.
A symbol with a sea spirit
The logotype incorporates subtle references to El Arenal's nautical world, without losing the modernity the hotel sought for its new image.
An identity for the whole experience
I extended the brand to the hotel's signage and materials, keeping the same palette and nautical spirit at every point of contact with guests.
AyA Hotel now has a modern identity with a character of its own, true to its location in El Arenal, reinforcing its positioning against other hotels in the area.
This project is part of my brand identity services.
What my clients get
- More visibility on Google
- More visits to their website
- A stronger brand presence
- More visual impact
- A better experience for their users
