A brand that beats when heart and word meet.
Batega Creacions · Psychology and emotional education
Batega Creacions creates materials for psychology and emotional education, a sector that calls for warmth, closeness and trust. The brief asked for a basic brand manual that would convey that emotional pulse without losing cleanliness or professionalism.
Where the heart draws words and emotion finds its human shape.
Colour and identity.
The palette brings together warm, soft tones that evoke tenderness and a feeling of safe listening. These are colours that slow the pace and accompany delicate emotional processes.
The logotype combines a hand-drawn heart with a speech bubble: emotion and conversation in a single symbol. The hand-drawn line brings humanity and breaks the coldness of perfect shapes, with horizontal and vertical versions of balanced proportions.
A heart that converses
I started from a clear idea: emotional education begins by naming what we feel. I fused the heart with the speech bubble, two symbols that speak the same language, with a hand-drawn line that reinforces closeness and avoids any corporate rigidity.
A flexible, coherent system
The manual includes horizontal and vertical versions, in positive and negative, to cover every use. I defined the colour palette and typeface family as a solid foundation for the visual system, so every application keeps the same emotional personality.
Batega Creacions unveils a warm, coherent visual identity. The brand connects with its sector and conveys the emotional value of its materials, with a clean, flexible system that adapts to every application.
This project is part of my brand identity services.
