A wolf as solid as the concrete it supports, for building materials with character.
Can Llops · Building Materials
Can Llops sells building materials and needed a logotype that conveyed strength and resilience at first glance. I designed a brand that turns the company's own surname (llop, wolf in Catalan) into the central symbol of its identity.
A wolf over the O: the strength of the pack, turned into a brand.
Colour and identity.
An elegant, understated grey-blue, bringing seriousness and fitting the construction world without losing warmth.
The silhouette of a wolf sits on the letter O of the logotype, playing on the meaning of Llop in Catalan. The wolf represents agility, courage and a sense of community, values matched by a solid, thick-stroked typeface that reinforces the brand's robustness.
The wolf as a brand symbol
The wolf's silhouette isn't decoration: it grows from the company's own name and integrates into the typography so the logotype tells the brand's story at a glance.
Typography with presence
I chose a solid, thick-stroked typeface to reinforce the sense of robustness a building materials business needs to convey to its clients.
Can Llops now has a visual identity that sums up the brand's strength and sense of community in a single symbol, true to the quality of its materials.
This project is part of my brand identity services.
