An engineering brand with the precision of a technical drawing.
GARCIA Engineering Studio · Building services engineering
GARCIA Engineering Studio is a building services engineering studio in Mallorca: air conditioning, electrical, plumbing and drainage, projects and activity licences, legalisations and technical consultancy. The brief was to keep the essence of their logo and give it a more professional finish, with personality and easy to recognise: the image of a modern technical studio, closer to an engineering or architecture practice than to an installation company.
A good technical drawing needs no decoration: every line is there for a reason.
Colour and identity.
Black (#231F20) as the main colour and a turquoise green (#2BB5A8) as the only accent: the piece in the R, the one in the symbol and the bar. They are joined by light green (#88B7B1), the green the brand already used, and a light grey for backgrounds.
GARCIA in heavy capitals, set in Montserrat ExtraBold, with crossbar-less A's and a clean cut inherited from their original logo. A slanted bar, in black and turquoise, separates the name from the ENGINEERING STUDIO descriptor like a dimension line on a drawing. The G with its turquoise accent works on its own as a symbol.
Three details that make the brand
The cut in the A, the most personal trait and the one that came from their original logo. The turquoise accent in the R, and in the G of the symbol, which adds the touch of precision. And the two-colour bar that separates the name from the activity, like the dimension lines on a technical drawing.
Four routes, one common thread
I presented four logo proposals: Precision, Angle, Assembly and Gear. All four kept the cut in the A, each in its own way, and each came with its versions, symbol, palette and a real application. The one chosen was Precision: the same essence as always, with a technical touch.
From technical blue to turquoise
Precision was born with a technical blue. Before closing it, I tested the brand in four colours: that blue, a turquoise green, the green the studio already used and a petrol green, and measured the contrast of each on white and on black. I went with turquoise: fresh, modern and from the same family of greens.
GARCIA Engineering Studio launches a complete identity ready for everyday use: main, horizontal and descriptor-free logo plus symbol, each in positive and negative colour and in one colour; a corporate identity manual; business cards; an HTML email signature; a quote template for Holded, and social media profiles and favicon.
This project is part of my brand identity services.
What my clients get
- More visibility on Google
- More visits to their website
- A stronger brand presence
- More visual impact
- A better experience for their users
