A brand mini-manual for a gaming company in Inca.
Incamatic · Gaming, Inca (Mallorca)
Incamatic is a gaming company based in Inca with venues across Mallorca. I designed its full corporate identity, including a mini-manual defining every version of its logo, colours and typefaces.
Luck can be designed too, starting with the logo.
Colour and identity.
Vivid, festive colours that convey joy and passion for gaming, in keeping with venues built for entertainment.
The brief called for conveying joy and passion for gaming, so I resolved the logo with dynamic shapes and added a mini-manual covering all its variants and use cases.
A manual for every version of the logo
The corporate identity mini-manual covers every variant of the logo, its colours and its typefaces, so the brand would be applied consistently at every venue.
Joy and passion for gaming
I worked on a dynamic, festive image that conveyed the more playful side of the business and connected better with the love of gaming.
Incamatic now has a complete, documented corporate identity that guarantees brand consistency across all its venues in Mallorca.
This project is part of my brand identity services.
