A medical cross in negative space for a health brand with international reach.
International Medical Spain · Medical Services
International Medical Spain offers health services and needed an identity that conveyed professionalism and trust. I designed a navy blue logo with a medical cross in negative space as its main symbol.
Medical trust, written in the logo's negative space.
Colour and identity.
An elegant navy blue that communicates the professionalism and seriousness proper to the healthcare sector.
The main symbol is a medical cross built in negative space, formed by the shadows cast by each of its arms, combined with a firm-stroke typeface that reinforces a sense of solidity.
A cross born from negative space
The medical cross isn't drawn literally: it appears through the shadow cast by the logo's own elements, a device that brings subtlety and sophistication to the brand.
Typography with a clinical character
A firm-stroke typeface accompanies the symbol and reinforces the seriousness and quality expected of a medical service.
International Medical Spain now projects an image of healthcare excellence, consistent across all its communications.
This project is part of my brand identity services.
