The name of a place, turned into the logotype of a development.
S'Antigor · By Bonet Moreno
S'Antigor is a new residential development by Bonet Moreno in Cala Mondragó. I designed the development's logotype taking the place name and the character of its surroundings as a starting point.
A good development name starts by listening to the place where it is built.
Colour and identity.
A natural palette that evokes the Cala Mondragó setting, aiming for the brand to connect with the landscape before the construction itself.
A sober logotype, designed to represent the S'Antigor development with the same restraint and respect for its surroundings that characterises Cala Mondragó.
A name rooted in the place
I started from the S'Antigor name itself to build a logotype that reinforced the development's connection to Cala Mondragó, rather than opting for a generic naming.
Signed by Bonet Moreno
I made sure the S'Antigor identity sat comfortably alongside the Bonet Moreno signature, reinforcing the trust the developer brings to the project.
S'Antigor now has a sober logotype coherent with its surroundings, reinforcing Bonet Moreno's proposal in Cala Mondragó.
This project is part of my brand identity services.
