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An electrical brand that inspires trust at first glance.

Stromcer · Electrical innovation

Stromcer carries out electrical installations and repairs. I designed their brand identity from scratch around three ideas the client chose: professional service, trust and getting things done. They wanted something classic and minimal, with clean typography, and a brand that would work on the website, on social media, on work uniforms and on the vans.

For an electrical company, the hard part isn't looking powerful: it's looking trustworthy.

Colour and identity.

Colour palette

Navy blue (Pantone 2768 C, #1C2443) as the main colour, the colour of seriousness and trust, and an electric green (Pantone 375 C, #92C020) kept for the bulb's filament: a single spark of energy that brings the whole brand to life.

Visual identity

A fine, open-stroke logo, with the name split over two lines (STROM / CER) to form a compact block. The «O» becomes a light bulb with its filament and earth symbol, which also works on its own as a symbol. Reospec for the logo and Azo Sans, from Light to Bold, as the supporting typeface.

A light bulb inside the O

The symbol brings two ideas together in a single gesture: the light bulb, which everyone associates with electricity, and the earth symbol, the mark of safe, well-done installations. It works on its own, designed for the social media avatar, the website favicon or the chest of the uniform.

From first sketch to final version

Out of the creative routes I presented, the fine-stroke one went ahead, and from there we refined it: first on a single line, with a spark between STROM and CER, then on two lines, until the spark became the light bulb in the «O».

Nine blues to choose one

Navy blue holds the whole brand together, so I didn't take it for granted: I tested the logo on nine shades of blue, from the most classic to petrol, always in positive and negative, before settling on the final one.

Result

Stromcer launches a consistent brand that is easy to apply: colour, one-colour and simplified versions, each in positive and negative; a palette with its Pantone, CMYK, RGB and web equivalents, and a type family, all gathered in a basic brand guide. Ready for the website, social media, work uniforms and the van livery.

This project is part of my brand identity services.