The essence of the sea, served in every brand element of a restaurant in Alcúdia.
Terras Vellas · Restaurant
Terras Vellas is a restaurant specialising in fresh fish and seafood in Alcúdia, Mallorca. I handled the branding and graphic design, including the logotype, menus and decorative elements of the venue.
The sea as the main ingredient, in the brand too.
Colour and identity.
A palette that evokes the sea and the freshness of the produce, with tones that bring elegance to the dining experience.
The logotype, the menus and the decoration of the space were designed as a coherent whole, seeking to capture the essence of the sea and the venue's passion for gastronomy.
A menu that is also a brand
I designed the restaurant's menu as a direct extension of the visual identity, taking care with every typographic and colour detail.
Decoration designed to reinforce the experience
The identity extended into the venue's decoration, seeking to make the logotype's elegance and freshness felt in the physical space as well.
Terras Vellas now has a visual identity that is coherent across logotype, menus and physical space, aligned with the elegance and freshness of its gastronomic offering.
This project is part of my brand identity services.
