A discreet identity for a business that lives on anonymity.
Arges Pro · Mystery shopping
Arges Pro, based in Palma de Mallorca, works in mystery shopping: a technique companies use to discreetly assess the quality of their customer service. I designed their corporate identity starting from a brief with one very specific requirement: the brand had to convey seriousness and protection.
Discretion can be designed too.
Colour and identity.
Near-black blues that blend into the dark background, a restrained palette that reinforces the sense of discretion and control proper to mystery shopping.
I built a sober, restrained identity, free of any flashiness, in keeping with a service that needs to go unnoticed while still conveying rigour to its corporate clients.
Seriousness as a starting point
The brief called for the brand to convey seriousness and protection. I worked on a sober visual system able to represent Arges Pro to the companies that hire its evaluation services.
A system applied with consistency
I developed the logotype and its application across different formats, always keeping the same sobriety to reinforce the trust of a client that operates discreetly.
Arges Pro now has a sober, coherent corporate identity, aligned with the discreet nature of its mystery-shopping service and the seriousness it conveys to its clients.
This project is part of my brand identity services.
