A guide to Mallorca's coves that tells you which one is calm today.
Cala en Calma · Guide to Mallorca's coves
Cala en Calma is a guide to Mallorca's coves and beaches with a complete page for every cove and a tool that crosses each cove's orientation with the day's wind and waves. I did all of it: the brand, the website design and development, and the social media.
«Today you'll get it right»: that was the feeling the brand had to convey.
Colour and identity.
A palette that goes from the shoreline to the open sea: turquoise (#5DB9BD), navy blue (#002E6D) and the gold of the sun (#E8C991) on light sand, with no pure white or black. The sea state (calm, some swell, rough) always comes with an icon and text, never with colour alone.
A circular symbol with two turquoise arcs, the sun reflected on the water and the waves, next to the name in a rounded sans. Geom Bold for headings and Albert Sans for text, chosen to read well on a phone, even in full sun.
Which cove is calm today?
The tool that gives the brand its name: every cove has its orientation in degrees and, with the day's wind and wave data, the website marks on the map which coves are calm, which have some swell and which are best avoided.
74 coves, in three languages
A complete page for every cove (how to get there, parking, facilities, when to go, FAQs) in Spanish, English and German, with filters by area and type, and guides by wind and by town. A custom static website built with Astro, no WordPress, designed to load fast and to rank on Google and on AI search engines.
Social media that publishes itself
I designed the Instagram profile (@calaencalma): the launch grid, carousels for each cove, the guide to the eight winds and highlight stories, in English and German. The posts are generated from each cove's data and published automatically: a daily story with the real wind, carousels three times a week and reels.
Cala en Calma is a complete, consistent brand across the website and social media, with its own tool that sets it apart from generic «best coves» lists. The cove photos come from Wikimedia Commons, with their author and licence on each cove's page; the header photo, of Cala Mondragó, is by dronepicr (CC BY 2.0).
This project is part of my brand identity services.
What my clients get
- More visibility on Google
- More visits to their website
- A stronger brand presence
- More visual impact
- A better experience for their users
