A warm identity to support real change in eating habits.
Saludable con Patri · Conscious, Healthy Eating
Patri supports people who want to leave short-term diets behind and build eating habits that last, through in-person workshops in small groups. I designed her logo and website to present this approachable, participatory method.
Changing habits isn't about willpower, it's about support.
Colour and identity.
Light, neutral backgrounds that leave the spotlight to a warm orange, like fresh fruit, bringing energy and warmth without losing visual lightness.
The logo aims for warmth and closeness, moving away from the clinical coldness typical of the nutrition sector, to convey the human support Patri offers in every workshop.
A website that explains the method
I structured the website to explain what the 3-hour workshops for small groups involve: why they aren't a diet, why they don't rely on willpower, and why habits do work.
A warm, participatory tone
I took care with every text and image to convey the approachable nature of the workshops, with achievable goals and realistic support, without empty promises.
Saludable con Patri has an identity and website that warmly communicate her conscious-eating proposition, helping turn visits into workshop sign-ups.
This project is part of my brand identity services.
