A corporate identity for leadership with a name of its own.
Pilar Carbonell · Leadership Consulting
Pilar Carbonell advises executives and teams on leadership. I designed her corporate identity to convey the solvency and closeness that characterise her way of working as a consultant.
Leadership is also communicated before the first meeting.
Colour and identity.
A serene, professional palette, far from the usual corporate coldness, designed to convey closeness without losing authority.
A sober logo built around the consultant's own name, reinforcing the idea of a personal, trustworthy service, in contrast to traditional consulting.
The personal name as brand
I built the identity around Pilar Carbonell's name, reinforcing the idea of personal, direct guidance in every consulting process.
Consistency in every application
I extended the identity to the various corporate materials, taking care that the image stayed recognisable and consistent at every touchpoint.
Pilar Carbonell now has a corporate identity that conveys the closeness and solvency of her work as a leadership consultant.
This project is part of my brand identity services.
