A typographic redesign to convey clarity in coaching and strategic intervention.
Toni Llinás · Coaching and Strategic Intervention
Toni Llinás offers coaching and strategic intervention services and needed to refresh his visual identity. I redesigned his logotype with a clean typeface that conveys trust and warmth.
Typographic clarity for a profession that lives off communicating well.
Colour and identity.
Orange, inherited from the original brand and a symbol of energy and enthusiasm, combined with brown to bring seriousness and stability.
A clean, refined typeface replaces earlier elements of the brand, seeking a balance between warmth and professionalism in every application.
A cleaner, more direct logotype
The typographic redesign removes superfluous elements from the previous brand to gain clarity, especially important in a service built on communication.
A palette that combines energy and seriousness
The original orange is kept for its energy, while brown brings the stability and seriousness required by the field of strategic coaching.
Toni Llinás now has a visual identity that is balanced, warm and professional at the same time.
This project is part of my brand identity services.
