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A new brand and a custom website for a rental management company in Mallorca.

Alquiler Riesgo Zero · Full rental management

Alquiler Riesgo Zero (ARO) has been managing rentals in Mallorca since 2015. I redesigned their brand from top to bottom and designed and built their new custom website, with one very specific goal: that property owners who land on the site end up booking a meeting.

Visit the website

If your business is taking worries off owners' shoulders, the brand has to feel calm at first glance.

Colour and identity.

Colour palette

Turquoise (#37AB9C) and navy blue (#2C3792), joined in a 135° gradient that runs through the whole brand, from the logo to the van livery. Plus Jakarta Sans as the corporate typeface, from regular to extrabold, and plenty of white space so the information can breathe.

Visual identity

A new lowercase logo, with the «g» in riesgo linked to «zero» in a single stroke, in positive and reverse versions; an «arø» monogram for favicon and avatar; and a brand manual covering colours, typography, incorrect uses and applications on stationery, vehicle, office and merchandising.

A custom website for every profile

A custom website built with Next.js, in Spanish and English, with dedicated pages for owners, tenants, already-rented homes, owners living outside Mallorca and asset management. A comparison of the Plus and Premium packs, real cases, a glossary and an AI assistant that answers questions at any time.

Facts and areas, not promises

The website shows facts: the «ARO in figures» page with data from their own portfolio, real cases and an interactive map of the rental market in Palma, Marratxí, Llucmajor and Inca. Forms go straight to their inbox and owners can download the company dossier.

Result

ARO launches a brand that is consistent across every touchpoint and a fast, bilingual website, optimised for Google and for AI search engines: structured data on every page, llms.txt, automatic Bing notifications and 191 redirects from the old site so no rankings were lost. In PageSpeed, the main templates score between 91 and 97 on mobile and between 98 and 100 on desktop, with 100 for accessibility. A private dashboard also brings together Google Analytics, Search Console and the reviews from their Google profile for the ARO team.

This project is part of my brand identity services.