A quietly luxurious identity for high-end real estate in Mallorca.
Davinia Caldés · Tailor-made dreams
Davinia Caldés is a real estate agency in Mallorca specialising in high-end properties. I designed its corporate identity under the claim 'Tailor-made dreams', built to convey exclusivity from the very first contact.
A tailor-made dream starts with a tailor-made brand.
Colour and identity.
Deep black combined with gold, a classic luxury pairing reinforced with fine white type for the claim.
The monogram interlaces the initials of Davinia Caldés in a fine gold stroke, paired with an elegant serif typeface and the claim 'Tailor-made dreams' in spaced-out lowercase, reinforcing the idea of a personalised, exclusive service.
A monogram that sums up the brand
The interlaced initials work as an independent seal alongside the full logotype, designed for use on stamps, letterheads and small formats.
A premium finish on dark packaging
I carried the black-and-gold palette over to the brand's packaging, aiming for the same sense of exclusivity expected of a high-end property portfolio.
Davinia Caldés has a sober, exclusive brand identity, consistent with the high-end segment it operates in.
This project is part of my brand identity services.
