A warm identity for a carpentry workshop with craft.
Fusteria Orient · Carpentry
With Fusteria Orient I worked on capturing the essence of the workshop and conveying it through a solid visual identity, working closely with the client to understand their vision and values.
Wood has warmth, and its brand had to have it too.
Colour and identity.
Earth tones and warm greys that evoke the warmth and authenticity of wood, combined with softer tones that bring elegance and sophistication to the whole.
The symbol, a fine-lined geometric motif inspired by craftsmanship, is combined with a modern, legible serif typeface that echoes the logo's soft, clean shapes, reinforcing the brand's visual consistency.
A symbol with craft
The geometric motif accompanying the logo draws on the shapes and joinery of carpentry work, reinforcing the idea of craftsmanship and attention to detail.
A palette designed to convey warmth
I selected a palette of earth tones and warm greys that evokes the warmth and authenticity of wood products, bringing consistency to every brand application.
Fusteria Orient now has a consistent visual identity that reinforces its professionalism and the trust in its craftsmanship.
This project is part of my brand identity services.
