An identity with oven-fresh warmth for La Lonja's market-driven kitchen.
Forn · Creative Cuisine
Forn · Cocina Creativa is a restaurant in the La Lonja neighbourhood, right in the centre of Palma, offering cuisine built around market produce. I redesigned its corporate identity to showcase that culinary experience, from the logo to the front-of-house applications.
Bread as the origin, the market as the compass, the dining room as the stage.
Colour and identity.
A warm palette of aged copper and terracotta tones, with textures reminiscent of the heat of a wood-fired oven, combined with pure white to give the logo full prominence.
The logo turns the O in Forn into the rounded mouth of an oven, set on a refined sans-serif typeface that brings a contemporary touch to an artisanal, market-driven craft.
A symbol with a market's craft
I developed a brand system that carries the character of market produce across every touchpoint, from stationery to the signage of the venue in La Lonja.
Applications for dining room and kitchen
I extended the identity to front-of-house elements, menus and tableware, making sure every detail conveyed the same warmth and the same artisanal character of the culinary concept.
Forn now has an identity consistent with its market cuisine, strengthening its presence in the La Lonja neighbourhood, right in the centre of Palma.
This project is part of my brand identity services.
