A gentle brand refresh for a wedding planner in Mallorca.
Pasión Eventos · Wedding planner
Pasión Eventos organises weddings and events in Mallorca. I was commissioned to refresh its logo to give the brand a more contemporary, elegant feel, while keeping the romantic spirit that defines it.
A wedding is built with delicacy, just like the brand that accompanies it.
Colour and identity.
A soft palette in dusty pink, beige and cream, with the symbol rendered in a subtle gradient that brings lightness and warmth to the brand.
The symbol, shaped like an open butterfly, replaces more literal elements with an abstract, elegant figure, while the spaced serif uppercase typeface brings the sophisticated tone the events sector needs.
A symbol that represents union
The new symbol stylises the idea of two wings meeting, an abstract, light figure that replaces more literal references without losing warmth.
A premium finish on paper
I took the logo to an embossed finish on textured paper, reinforcing the sense of artisanal care expected of a wedding planner.
Pasión Eventos renews its image with a lighter, more contemporary logo, ready to accompany the brand's communications for weddings and events.
This project is part of my brand identity services.
