Mexican spice, delivered home with a brand that doesn't go unnoticed.
Taco Loco · Mexican food to go
Taco Loco is the Mexican taquería in A Coruña that delivers nachos, tacos and burritos home, with every extra the customer wants to add. I designed its corporate identity seeking the same energy and boldness conveyed by its food.
Spicy food is also served with a brand that has character.
Colour and identity.
Intense, festive colours, inspired by Mexican culture, chosen to convey the boldness and intense flavour of the food offering.
A logotype with its own character, designed to work equally well on home-delivery packaging as in the brand's social media communication.
A brand with Mexican boldness
I built a logotype and a palette with their own energy, so Taco Loco would stand out among other home-delivery food options in A Coruña.
Designed for home delivery
I adapted the identity to delivery-specific touchpoints, making sure the brand was recognised just as well on the package that arrives home as in the rest of its communication.
Taco Loco now has a distinctive, easily recognisable identity, coherent with the experience of ordering its tacos, nachos and burritos for home delivery in A Coruña.
This project is part of my brand identity services.
